Presentation for Stage 3

Continuation of episode 5...

Episode: 5 – “Object to desire”

How design goes personal? This episode tells us that mass product intend to create objects that we may not need it, but have the desire to own it because of its unique and icon design.

Designer, Michael Graves once said; “create desire to own it”. But is it the desire that make us to want that creation or the creations make us to desire them? The first response for a design is emotional. It should be commercial and emotional approach as possible.

Over the last 30 years, the world around has changed and design have shifted focus from starting to collect goods to indulging individual desire. Designers devise more new sophisticated way to fulfill our personal aspect. In the age of individual, how can a mass product object feel like desirable? The answer is about acquisition and it’s driven by aspiration and personal desire to have something.

In Milan, design is important industrial and philosophical affair. Ettore Sottsass, 1917-2007, was an influential designer and he said; “the idea of design was debated as intellectual action and just not as a service of industry.”  His design team, Memphis, consist of ration designer. The modernism sought to make the world a better place for all and Memphis prefigured a new idea with the collected goods and makes the way for individual desire.

A good example is the Kettle, designed by Michael Graves in 1985. This product considered as best selling kettle of all time. It’s a classic design and mass product object which is unique.

Kettle, by Michael Graves, 1985

By the time a new retail company has given a new retail experience for Britain, IKEA, and the most successful global furniture company. In 1956, the very first furniture from IKEA call Lövet Table, designed by Gillis Lundgren, inspired the IKEA designer to finding a way of designing functional furniture. During the 1980s, design means prestige and something you pay extra for, but IKEA proposed the opposite. Low price, long lasting, flat pack and easy assemble. For IKEA, colour/pattern humor to satisfied individual and personal. Its mass produces, but homely. The way of IKEA to retailing is unique as well. You find the product and assemble it by yourself.

When computers approached 40 years ago, their were used for governments, military institution and staff of science fiction. In 1984 new machine was unveiled as the world of computing got personal. The Macintosh computer from Apple Computer, Inc. in 1984, was a revolution and new kind of digital design. A group of designer created a computer system of how to store documents and manipulate documents, which later developed to the computer system we’re using today.

There were some who see the future of design entirely in ease in terms of material and physical object become a largely thing from the past. In case of Greener Design, the Think Chair by Glen Oliver Low from 2008, was the first chair regards as “cradle to cradle” product. It contains non toxic material and designed for reuse. “Cradle to cradle”, means the recycling of quality with no mix up with other materials and safe for ecological system.

With the cradle to cradle design, you get to be ecological and keep on shopping for your own desire. Editable products and reusable chairs like Think, may or may not be the answer for the crisis facing in the industrial design, but it’s a characteristic creative response to a human problem and to reshape and improve that make sense for our world which is what design all about. 

What is the relationship of art to nature???

Throughout history nature has acted as inspiration and subject matter for artists and designers.


The Golden Ratio

Perhaps the most important link between nature and art is the concept of The Golden Ratio.

The Golden Ratio is a number aproximately equal to 1.618 and is derived from forms found throughout nature. It relates to geometry, art, architecture and many other fields.
It began during the Renaissance in literature written about aesthetics and it is here that the concept was developed. Since this many artists and designers have used the golden ratio in aspects of their work as they believe it makes the most beautiful and visually pleasing shapes.

It appears in many buildings and works of art. Perhaps the best architectural example of this is The Parthenon in Rome.

Video: The Genius of Design - "Blueprints of War"

In this episode tells of industrial design for war. In this pre-war design concept involves the brutal design of Sten Gun, Liberty Ship, Tiger Tank and Mosqito Aircraft.

Sten Gun designed by Harold Turpin & Reginald Sherped in 1940, which is known for its simple design and low cost projection. It has its advantage of easy installation and use.

Design during WWII has led to a rapid growth of industrial production and increased labor. The war ship, Liberty ship was a mass-production of the U.S. and the name "Liberty" was actually came from President Roosevelt in which he held his speech for the ship's launch ceremony.

A new approach that emphasised firepower and amour, the Tiger tank, designed by Henschel & Sohn in 1941. It represented the mighty Germany. it has strong and sophisticated design, but cost a fortune if compared to the T34 tank designed by the Soviet Union. The Soviet medium tank credit as the most effective, efficient and influential design of WWII.

Wood has been used for war  production, the Mosqito Aircraft, regarded as modern warplanes were made of wood and small amount of metal. It was a front line for war production.

Charles & Ray Eames designed Lounge Chair Wood in 1945, announced as the design of the century by Wold Time Magazine for its ergonomic function and wooden techniques. Charles & Ray Eames has also designed a leg-splint to fit leg injury for war victims.

The quantity has its quality.

My Main Project post...

It's been a while since my last post of my degree project and finally a new update of what I've done so far. Just to remind; my project is to design a bridal retail store and the building I've chose is Nobel Peace Centre in Oslo.  

 

This board illustrate my concept of design. The concept is diamond which symbolize the love and everlasting of a marriage. This sketch shows a structure like a piece of fabric with the shape of diamond. 

Below are my concept model

 

This is a 3D model of existing building rendered by 3D Max

The Genius of Design – Episode 4:”Better Design for Living through Chemistry”

In this episode it tells us about the design in use for functional and practical. New design lead to a new manufacture after the war and it was based on the observation of people’s purposes. When new motorway constructions started in 1956 in England, motorway signage became more graphical. Margaret Calvert, the graphic designer behind these signage, took the point of view of driver. The signage transformed to modern and simple as well as informatics and readable for drivers. 

Another new design occured during the 60’s was plastic design which inspired many young designers at that time.

Italian designs considered to be right after the war, became quite popular because of its artistic designs. Joe Colombo was one of Italy’s most influential product designers and everything Colombo created was intended for “the environment of the future” which became pop icon for many designers. 

Plastic design considered to be practical, cheap and mass product. It is simple design that fit for all purposes, especially keen to youngsters. At that time new plastic design took the attention nationally by its s-form and strong enough to support a human body without legs, it is the S Chair designed by Verner Panton from Denmark.

In Japan, the modernism of technology in design has developed rapidly after the post-war. The Japanese design became a new life design in electronic which is small and handy, detail and graphic. 

For example the Sony, Walkman. Although plastic has its disadvantage when ages, but is still the best product for remanufacture and recycle.

Episode: 5 – “Object to desire”.

How design goes personal? This episode tells us that mass product intend to create objects that we may not need it, but have the desire to own it because of its unique and icon design.

Designer, Michael Graves once said; “create desire to own it”. 

But is it the desire that make us to want that creation or the creations make us to desire them? 

The Genius of Design - episode 2: "Design for living"

After the industrial revolution, machines have been a principle of manufactured new creations. Between 1919 to the 30's, a design school which looked far more like an industrial than original school called Bauhaus was founded by Walter Gropius. The center focused on new thinking and creation. The school content all kind of designs. The idea was constructors, pain artists and designer should learing from each other. The Bauhaus stood for the modernism and revolute to Art Nouveau.

Le Corbusier from Bauhaus went one step further as functionalism and designed buildings with flexibility and functional of habitat. His idea was open space planning and changeable to fit the users. However, some meant that his buildings were too open and communicated which lack of privacy for a living space.

Modernism defined as reflection of modern age and set down the barriers of creating principles. For instance a modern chair or furniture might not be the most comfortable or functional, but it is well-known because it was created in a different way. 

In 1932, the Bauhaus closed down, and Le Corbusier tried to bring in the modernism to America, it was too late because the American designs were more centered in capitalism and consumerism. A good example of machine for living and design was the recreational vehicle, Airstream Trailer, created by Hawley Bowlus in 1933. It was well received from the marketing and living. 

What designers had created earlier gave good results to present designs for living, and appeals to the habitation standard. 

The Genius of Design - episode 1: "Industrial Revolution - Ghost in the machine"

In this short documentary movie, it gave us an explanation of what is the meaning to be a designer and to design. The movie summarized the historic of design industry from the 18th century and up to present. Before the revolution, most of the design was hand-made and crafted by craftsmen compare to present design which most of them are manufactured by machines. 

Some designers say that human acted like machine before the revolution, but now the machine acts like human and mass product into quality. Although the technical manufacturing became widely, the ideology of design still remain as it is; good design should be honest, useful, innovative, and long-lived.