The Genius of Design – Episode 4:”Better Design for Living through Chemistry”

In this episode it tells us about the design in use for functional and practical. New design lead to a new manufacture after the war and it was based on the observation of people’s purposes. When new motorway constructions started in 1956 in England, motorway signage became more graphical. Margaret Calvert, the graphic designer behind these signage, took the point of view of driver. The signage transformed to modern and simple as well as informatics and readable for drivers. 

Another new design occured during the 60’s was plastic design which inspired many young designers at that time.

Italian designs considered to be right after the war, became quite popular because of its artistic designs. Joe Colombo was one of Italy’s most influential product designers and everything Colombo created was intended for “the environment of the future” which became pop icon for many designers. 

Plastic design considered to be practical, cheap and mass product. It is simple design that fit for all purposes, especially keen to youngsters. At that time new plastic design took the attention nationally by its s-form and strong enough to support a human body without legs, it is the S Chair designed by Verner Panton from Denmark.

In Japan, the modernism of technology in design has developed rapidly after the post-war. The Japanese design became a new life design in electronic which is small and handy, detail and graphic. 

For example the Sony, Walkman. Although plastic has its disadvantage when ages, but is still the best product for remanufacture and recycle.

Episode: 5 – “Object to desire”.

How design goes personal? This episode tells us that mass product intend to create objects that we may not need it, but have the desire to own it because of its unique and icon design.

Designer, Michael Graves once said; “create desire to own it”. 

But is it the desire that make us to want that creation or the creations make us to desire them?